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Amir Peleg, Founder and CEO
Amir Peleg founded TaKaDu in late 2008 with the vision of using advanced mathematics and software to reduce water loss. Amir is a serial high-tech entrepreneur: in 2005, he founded YaData (acquired by Microsoft in 2008); previously he co-founded Unipier (formerly Cash-U) in 2000 and EVS (NASDAQ: EVSNF) in 1991.
Amir co-founded YaData, a Behavioral Targeting company, and led its rapid growth until its acquisition by Microsoft in early 2008. During that time, YaData raised one round of financing from two leading VCs, recruited a team of top notch scientists (Math & Computer Science) and introduced its first product, generating early revenues. YaData’s solution was recognized as a breakthrough in its field.
During his tenure with Unipier, Amir led the company vision, strategy and fund raising from major VCs. He was responsible for the organization's development and sales growth to annual revenues of $5M from tier-one mobile carriers. In 1991, Amir was one of the founders of EVS Ltd. (Elbit Vision Systems, NASDAQ: EVSNF), and played a key role in its management, sales and marketing activities in Europe and Asia. In 1996, Amir established and managed EVS-US Inc, the US subsidiary of EVS.
Amir holds a B.Sc. degree in Mathematics, Physics, and Computer Science from the Hebrew University of Jerusalem (via the IDF TALPIOT program) and an MBA from INSEAD, Fontainebleau, France. As a teenager, Amir won a special prize for young inventors from the Weizmann Institute, Israel.
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| | Einat Zviran, Chief Operating Officer
Einat Zviran joined TaKaDu in early 2011 as Chief Operating Officer. Einat is a senior executive with over 20 years of experience leading software development, professional services and business operations for international software companies.
In her most recent role, Einat served as corporate vice president at Ex Libris Group, a leading provider of library automation systems, where she led one of the two product line business units and was responsible for all back office products with responsibility for the booking and direct management of marketing, product management and product development Prior to that, Einat served as Vice President of Development at Ex Libris Group, responsible for the development management of the company’s entire product suite.
Before joining Ex Libris in 2006 Einat served as a Software Development Director at Amdocs (NYSE: DOX), the leading provider of customer experience systems, where she held a variety of development and account management positions including responsibility for the development, implementation, deployment and support of large scale projects for multi-million dollar accounts.
Einat holds a bachelor’s degree in computer science from the Technion, Israeli Institute of Technology, and an MBA Cum Laude from Hebrew University in Jerusalem. | |
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Haggai Scolnicov, Chief Technology Officer
Haggai Scolnicov joined TaKaDu in early 2009 as Chief Technology Officer. Haggai served 13 years in the Israeli Defense Forces, at an elite technological unit in Military Intelligence. He led a large R&D group in a unique algorithmic research discipline, specifically targeting “near impossible” tasks.
Haggai managed and contributed to dozens of projects, and received several team and personal awards for excellence.
Before joining TaKaDu, Haggai led the engine group at RayV, which develops P2P Internet TV. Haggai established the group and managed R&D for the main algorithmic P2P component. He spearheaded the work on an original and innovative algorithmic solution, with market-leading results.
Haggai holds a B.Sc. in Mathematics and Physics (with honors) from the Hebrew University, via the IDF TALPIOT program. | |
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| | Guy Horowitz, Vice President of Marketing
Guy Horowitz joined TaKaDu in early 2010 as Vice President of Marketing. Guy brings TaKaDu rich product management and product marketing expertise, coupled with deep Software-as-a-Service knowhow. Guy joined TaKaDu from Gemini Israel Funds, where he was responsible for investments in software, cloud-computing, communications and consumer technologies.
Previously Guy was one of the first employees of Microsoft’s Israeli Development Center (ILDC), where he held the position of Director of Product Marketing and helped shape the vision and strategy of the Telecom product group. Between 2001-2004 Guy lead the product marketing and product management at Followap Telecom, spearheading the company’s product diversification which was instrumental in the company’s acquisition by Neustar (NYSE: NSP). He began his product management career at Commtouch (NASDAQ: CTCH), a SaaS pioneer in the electronic messaging space, and Clever-Up, a start-up in the e-learning space. Before his start-up career, Guy worked in the planning division of Elbit Systems (NASDAQ: ESLT) and was among the founders of Israel's first GMAT school.
Guy holds a BA Cum Laude in Economics from the University of Haifa's honors program, and an MBA Cum Laude from the Haifa Graduate School of Management. He has also received a Merage Fellowship from the Merage Foundation, received at the Merage School of Business at UC Irvine. | |
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| | Limor Bakal, Vice President Channels and Business Partners
Limor Bakal heads Channel Relationships and Business Partnerships for TaKaDu, in charge of defining and executing TaKaDu's partner strategy, leveraging her extensive experience in channel creation and management in her role as VP International Sales and Marketing in Check Point Software.
Before joining TaKaDu, Limor consulted CEOs of technology start-ups on key aspects of their go-to-market plan, channel strategy and execution, and other material marketing and sales issues. Prior to that, from 1995 to 2003, Limor was the VP International Sales and Marketing and member of senior executive management at Check Point Software (NASDAQ: CHKP), a leader in network security software and firewall solutions.
Having joined Check Point in its early stages, Limor grew her organization to generate 50% of Check Point's revenue (~$250M in 2003). As part of her responsibilities, Limor managed international partner and channel relationships, strategic partnerships with companies such as Sun and Nokia, global sales operations, international marketing programs and PR.
Limor holds a B.A. in Middle Eastern Studies and Political Science at Tel Aviv University (Cum Laude) and a Master's of Business Administration from Columbia University in New York. | |
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Shirley Segal, Director of Strategic Accounts
Shirley joined TaKaDu in early 2010, as Director of Strategic Accounts and Partners. Shirley is a software industry veteran with twenty years' experience in the management, analysis and delivery of complex software projects to enterprises worldwide.
At Amdocs, the leading provider of customer experience systems (NYSE: DOX), Shirley held various project management roles, where she was most recently Customer Delivery Director. In that role she was responsible for the projects from inception through successful deployment and later ongoing customer support and maintenance activities, Shirley was also working with customers on the coordination of their needs and the development of their roadmaps.
Prior to that she was the development and integration manager for a large billing project with a global telecom giant. Prior to Amdocs Shirley held various software team leadership positions and worked as a system analyst.
Shirley holds a B. Sc. in Computer Science from the Technion, Israel Institute of Technology | |
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Zvika Diamant, Vice President Research & Development
Zvika Diamant brings to his role as VP R&D at TaKaDu vast experience in developing and architecting complex software. Prior to joining TaKaDu in early 2010, Zvika was chief software architect and program manager at Flash Networks, a provider of a mobile Internet services gateway, where he continued to lead initiatives he had begun while at Unipier, which was acquired by Flash Networks in early 2009.
At Unipier, Zvika was chief architect and engineering group manager, where the product he led, an intelligent policy manager for Mobile operators, grew from zero to supporting 25 M Mobile subscribers. Alongside Amir Peleg, Zvika was the co-founder of Cash-U, where he led the R&D until Cash-U's acquisition by Unipier. Prior to Cash-U Zvika was a co-founder at Synopsis Software where he managed R&D for various software projects.
Zvika holds a B.Sc. (cum laude) in Mathematics, Physics and Computer Science from the Hebrew University in Jerusalem, which he attended in conjunction with his Military Service, as part of the IDF TALPIOT program. He also studied for a M.Sc in Electronic Engineering at the Tel Aviv University. | |
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| Since TaKaDu was deployed, management of the water network was upgraded with greater visibility, water savings and smarter management of our infrastructure"
Aaron Rosenberg, Deputy CEO for Water Supply, Hagihon, Jerusalem's Water & Sewage Company

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