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Water analytics plays an increasingly critical role for end users across the verticals, much like energy management is top-of-mind for these same players.

Water, when compared with energy, is quite cheap, but the savings associated with understanding and managing this resource are compelling.

Water analytics is even more relevant when considering the challenges of a balkanized and little-understood water ‘industry’.

The cast of characters include water & wastewater treatment providers, and water infrastructure to name but a few. Each treats myriad contaminants in water services for various end users in widely varying geographies.

To the point: one size does not fit all in water. And industries that depend on this resource for its operations and or pay hefty fees for their water discharge are increasingly under pressure to understand what they’re up against.

Emeryville, California-based PureSense is a leader in water analytics for the agricultural sector. With 80 percent of California’s water used for agriculture, it is critical for this sector to understand and manage its usage. PureSense assists growers make better crop irrigation decisions with its software as a service solution. In turn, farmers not only lower their operating costs, the company says, they gain higher quality crops and greater yields.

Israeli-based Takadu, on the other hand, is developing a software solution to assist in the reduction of water loss for utilities. According to the World Bank, 25-30 percent of the world’s water distribution is lost in leaks and pipe bursts. How exactly does this impact water supply?

Both the oil & gas and food & beverage industries are under increasing pressure to manage their water use. With examples like Coca-Cola’s rainwater reclamation efforts (see Coke completes rainwater harvesting projects in India), water conservation in general is beginning to gain more visibility. And companies like these are also looking for bottom line savings in water efficiency efforts in their manufacturing process.

The Cleantech Group is paying attention to such companies.

What are your favorite water analytics companies, and why? Weigh in!