November 29, 2009
Scharf auf Wasser
(translated from German)
Israel has produced many successful IT companies. Now the start-up entrepreneurs focus their attention on water technology. But the Israelis are not the only ones.
With his crew-cut hair, he looks like a commander in the Israeli army. But Amir Peleg actually belongs to the most successful IT entrepreneurs in the country - and has long been a millionaire. His last start-up company YaData he sold in 2008 for a multi-digit million amount to the U.S. software giant Microsoft. Peleg has a good sense for good business. And he has now taken on a new track: Water-tech.
In suit and tie, the 43-year-old computer technician is at his booth at the Water Fair "Watec" in Tel Aviv. You have to stand in line to talk with Amir Peleg. His latest creation, called "TaKaDu", can find - based on computer calculations - leakage in distribution systems."London, for example, has a water loss of 40 percent," he explained. TaKaDu analyzes existing data to find where there are leaks, and can alert the operator of the water system. After just one year, he has customers in three continents. Great cities like London or Sydney, who are already customers, can save, with this technique a lot of money - and doinbg good for the environment is the bonus. Peleg smiles with satisfaction, the show is going well for him. "The IT sector is crowded," he says. "But the space of water-tech is new and fresh. It's huge market, with huge demand and a lot of money." Just the thing for the ambitious young entrepreneurs.
[cont.]
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